Ostkonzept
was established in 2016 with a Oliver Lantos, aiming to create an authentic fashion brand from Hungary that stayed true to its roots while being part of the international fashion scene. Rooted in both Eastern and European influences, Ostkonzept offered a normcore wardrobe with a playful twist and ironic commentary on global issues. Despite strong momentum in its initial years, the brand was discontinued during the COVID-19 pandemic. The complex endeavor included brand concept development, brand identity design, the creation of collections with a meaningful message and marketability, art direction, production management, as well as marketing and sales roles.
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